You know what motivates me more than almost anything? When someone I know and trust asks me to do something! I joined Weight Watchers with a friend. I took a job I wasn’t looking for because my friend recruited me. I served on our school district’s foundation—and even became its co-chair—because so many people I admired were involved and urged me to get involved, too. I make countless donations, go to events, and buy unwanted wrapping paper and grapefruit from friends’ children. I like to joke that my political activism consists of doing whatever my friend Ruth asks of me.
It’s not that I’m a pushover or a mindless follower. My parents never had to say, “Would you jump off a cliff just because your friends were?” It’s just that people I know and trust inform and inspire me. They provide good company, hold me accountable, and make me a better person.
It turns out I’m not alone, and that this has big ramifications for voter turnout. Research shows that the best way to get somebody to vote is when someone they know reminds them. Call it a helpful nudge, FOMO (Fear Of Missing Out), or benevolent peer pressure–it works! That’s why one of my very favorite acts of political work this season has been Friend-to-Friend Voter Outreach.
It’s a simple and fun organic way of growing a network of voters not from campaign lists but from within our personal circles. All it takes is asking three people you know in battleground states and districts who share your views to vote, and to ask them to ask three more people. Follow-up with a couple of pre-election reminders, and that’s it!
Of course, if you’re an overachiever, you can ask more than three people—I’ve cast a wide net, and have also asked people not in battleground states but with roots there to participate. But three is a perfect number—not too much to ask of anyone (including yourself!), and enough to make a real difference. It’s also a nice way to catch up with friends and relatives where contact might not extend much beyond birthday and holiday cards.
I’ve had some lovely exchanges with far-flung cousins, Facebook friends, and my daughter’s college roommate. My husband’s best friend, not normally political, agreed to contact his mother and all his high school friends in Cleveland. I’ve never in my life participated in a single chain letter, but this is a chain I love to build, link by link.
Please join me. Use the resources below, have fun, and let me know how it goes. Let’s win big.
– A good step-by-step guide (you don’t have to attend the ongoing workshops offered by the organizer, though you’re welcome to contact him for next date if you like).
–If anyone needs voting information, iwillvote.com is a great state-by-state resource.
-Here’s a handy chart for voter registration deadlines. Note that several have passed, but many states offer ways to register and vote after the deadline:
-A good read.